MARUCHAN
university of cincinnati | rebrand | 2023
How might we better communicate an authentic brand that associates superior quality with an affordable price?
Research & Opportunity Analysis | Mood Board | Wordmark | 3 Packaging Concepts | Type Specs | Digital Application | Contextual Application
Edie Lynn (Designer)
Lauren Sanvido (Graphic Design Professor)
PROCESS
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PROCESS //
The rebrand process for Maruchan Ramen started with a deep dive into the company's history & a competitor analysis.
From there, I created an opportunity assessment for the packaging refinements & addressed issues with tension, hierarchy, & color.
Throughout the iterations, I focused on bringing a Japanese comic style of illustration to life to expand the target audience & convey the authenticity behind the brand.