THINGS X EDIE

university of cincinnati | passion exploration brand | 2023

How might I plan a semester to enhance my design skills & elevate my creative passions through my own brand?

Research & Opportunity Analysis | Completion of Sewing Class | Sublimation & Embroidery Material Testing | Posters | Freelance | Photography



Edie Lynn (Designer)
Meg Millea (EEP Mentor)


TARGET MARKET:

Young adults interested in graphic tees & unique reworked street style pieces.

DO YOU HAVE ANY HESITATIONS TOWARDS SUSTAINABLE FABRICS?

WHAT IS THE HIGHEST PRICE YOU ARE WILLING TO SPEND ON YOUR FAVORITE T-SHIRT?

DO YOU PREFER MINIMALISTIC T-SHIRTS OR UNIQUE/COMPLICATED DESIGNS

PROCESS

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PROCESS //

This brand is very much still in the works, but I plan to continue defining my target market & bring the style of my posters to a subject area surrounding mental health. I found that in a midst of a creative block I turned to collage-making, and as I continue this process, Iā€™m exploring visual art as a form of therapy. I hope to use these findings in my capstone as I work to develop a tool for visual learners dealing with mental illnesses.  

I chose to take the spring 2023 semester to dive into my passions through an experiential learning plan. I wanted to do more to learn about myself, design, & what excites me. I developed a 6 month plan to kick off my graphic T-shirt brand & challenged myself to grow beyond the preplanned curriculum. 

I worked for consecutive weeks understanding materials, testing sublimation options, & learning how to sew through the fashion program. I also enjoyed enhancing Adobe Photoshop skills through a variety of poster designs on miscellaneous subject areas.

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